LG Advertising Solutions has recently released the results of its thought leadership study, “Enhanced Ads Study,”…
Category: MARKETING BLOGS
Volta as a Founding Partner for Ad Net Zero
Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for…
Creating Great Ads: CX Should Surpass Technology in Priority
Everyone can be a creator, critic, performer and an audience member— all at the same time…
6-second Video Ads: Delivering Key Messages & Driving Results
Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022,…
AI Ad Campaigns for Improved Ad Targeting
Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that…
Microsoft Named Netflix’s Global Ad Technology and Sales Partner
On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and…
Ghost Ads and Bidding to Measure Incrementality
Marketers and agencies must investigate the relevant counterfactual to advertising exposure to assess advertising effectiveness. Ghost…
AI-Powered Creative: Get Higher ROI for Clients
Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized…
Contextual Targeting: Why is It Important?
A KPMG study found that 86% of consumers are concerned about data privacy and 78% about…
4 Ad Performance Metrics You Should Track
Measuring the ad performance on your website is critical for understanding how well your revenue stream…